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Landing Hero: Product snippets VS illustrations
Long page vs horizontal slider for landing pageShould every website have a landing page?Will local information improve signups for a landing page?splash page - put a redirect to home CTA? or rely on the site navigation?Landing Page Sign Up Flowlanding page with 2 options or 2 different sites
.everyoneloves__top-leaderboard:empty,.everyoneloves__mid-leaderboard:empty,.everyoneloves__bot-mid-leaderboard:empty{
margin-bottom:0;
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Do you guys have some guidelines on when you'll use what I'll call "product snippets" like this shopify example
vs when you use illustrations
My guess is the more complicated your product, the more likely you'll just use an illustrations, as you won't be able to get your value proposition across in a product snippet? Any other thoughts/ideas?
landing-page
asked 12 hours ago
A.comA.com
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Do you guys have some guidelines on when you'll use what I'll call "product snippets" like this shopify example
vs when you use illustrations
My guess is the more complicated your product, the more likely you'll just use an illustrations, as you won't be able to get your value proposition across in a product snippet? Any other thoughts/ideas?
landing-page
asked 12 hours ago
A.comA.com
1162 bronze badges
New contributor
A.com is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.
3
Just as an extra point of reference possibly counteracting your guess at the end. This Slack landing page uses product snippets instead of illustrations even though it can be as complicated as Airtable. My guess is the choice is all about branding and what you want your "message" to be.
– DasBeasto
10 hours ago
add a comment
|
Do you guys have some guidelines on when you'll use what I'll call "product snippets" like this shopify example
vs when you use illustrations
My guess is the more complicated your product, the more likely you'll just use an illustrations, as you won't be able to get your value proposition across in a product snippet? Any other thoughts/ideas?
landing-page
asked 12 hours ago
A.comA.com
1162 bronze badges
New contributor
A.com is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.
Do you guys have some guidelines on when you'll use what I'll call "product snippets" like this shopify example
vs when you use illustrations
My guess is the more complicated your product, the more likely you'll just use an illustrations, as you won't be able to get your value proposition across in a product snippet? Any other thoughts/ideas?
landing-page
landing-page
asked 12 hours ago
A.comA.com
1162 bronze badges
New contributor
A.com is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.
asked 12 hours ago
A.comA.com
1162 bronze badges
New contributor
A.com is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.
asked 12 hours ago
A.comA.com
1162 bronze badges
New contributor
A.com is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.
asked 12 hours ago
A.comA.com
1162 bronze badges
asked 12 hours ago
A.comA.com
1162 bronze badges
1162 bronze badges
New contributor
A.com is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.
New contributor
A.com is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.
3
Just as an extra point of reference possibly counteracting your guess at the end. This Slack landing page uses product snippets instead of illustrations even though it can be as complicated as Airtable. My guess is the choice is all about branding and what you want your "message" to be.
– DasBeasto
10 hours ago
add a comment
|
3
Just as an extra point of reference possibly counteracting your guess at the end. This Slack landing page uses product snippets instead of illustrations even though it can be as complicated as Airtable. My guess is the choice is all about branding and what you want your "message" to be.
– DasBeasto
10 hours ago
3
3
Just as an extra point of reference possibly counteracting your guess at the end. This Slack landing page uses product snippets instead of illustrations even though it can be as complicated as Airtable. My guess is the choice is all about branding and what you want your "message" to be.
– DasBeasto
10 hours ago
Just as an extra point of reference possibly counteracting your guess at the end. This Slack landing page uses product snippets instead of illustrations even though it can be as complicated as Airtable. My guess is the choice is all about branding and what you want your "message" to be.
– DasBeasto
10 hours ago
add a comment
|
2 Answers
2
active
oldest
votes
I can't answer, but I really feel that this kind of issues goes directly to the A/B testing.
- How many users clicks when they see a illustration?
- How many users clicks when they see screenshots?
How many time they spend on the website when there are illustrations? In which case you get more downloads?
I mean, is it better a illustration than some screenshots? Maybe just depends on the user. "Ask" them if you can! :)
answered 11 hours ago
Natalia Guerrero HernandezNatalia Guerrero Hernandez
936 bronze badges
2
The answer is always "test it", but I was wondering if there was some underlying theory behind when one may or may not apply it.
– A.com
10 hours ago
add a comment
|
I agree with Natalia that testing would be useful here. However, I feel like there's still a rule of thumb for your question. The main factor to consider here: What are you (is your company) aiming to achieve? You want to get potential users engaged in the website, which preferably leads them to using/buying your product.
With productivity software, this is difficult to achieve with screenshots since its purpose is to make a given work task more efficient (quicker, easier, more convenient etc.). The usage of colors and images is much less frequent than in fun and engaging B2C software.
Therefore, it might be adviseable to convey this message ("we make your work easier") with an illustration instead of actual screenshots.
(Note, that this is only true for the landing page, to shape a first impression, because First impressions matter. When it comes to feature descriptions, documentation, etc. real screenshots are invaluable)
answered 11 hours ago
QWERTZdenkerQWERTZdenker
1466 bronze badges
add a comment
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2 Answers
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active
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2 Answers
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active
oldest
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active
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votes
I can't answer, but I really feel that this kind of issues goes directly to the A/B testing.
- How many users clicks when they see a illustration?
- How many users clicks when they see screenshots?
How many time they spend on the website when there are illustrations? In which case you get more downloads?
I mean, is it better a illustration than some screenshots? Maybe just depends on the user. "Ask" them if you can! :)
answered 11 hours ago
Natalia Guerrero HernandezNatalia Guerrero Hernandez
936 bronze badges
2
The answer is always "test it", but I was wondering if there was some underlying theory behind when one may or may not apply it.
– A.com
10 hours ago
add a comment
|
I can't answer, but I really feel that this kind of issues goes directly to the A/B testing.
- How many users clicks when they see a illustration?
- How many users clicks when they see screenshots?
How many time they spend on the website when there are illustrations? In which case you get more downloads?
I mean, is it better a illustration than some screenshots? Maybe just depends on the user. "Ask" them if you can! :)
answered 11 hours ago
Natalia Guerrero HernandezNatalia Guerrero Hernandez
936 bronze badges
2
The answer is always "test it", but I was wondering if there was some underlying theory behind when one may or may not apply it.
– A.com
10 hours ago
add a comment
|
I can't answer, but I really feel that this kind of issues goes directly to the A/B testing.
- How many users clicks when they see a illustration?
- How many users clicks when they see screenshots?
How many time they spend on the website when there are illustrations? In which case you get more downloads?
I mean, is it better a illustration than some screenshots? Maybe just depends on the user. "Ask" them if you can! :)
answered 11 hours ago
Natalia Guerrero HernandezNatalia Guerrero Hernandez
936 bronze badges
I can't answer, but I really feel that this kind of issues goes directly to the A/B testing.
- How many users clicks when they see a illustration?
- How many users clicks when they see screenshots?
How many time they spend on the website when there are illustrations? In which case you get more downloads?
I mean, is it better a illustration than some screenshots? Maybe just depends on the user. "Ask" them if you can! :)
answered 11 hours ago
Natalia Guerrero HernandezNatalia Guerrero Hernandez
936 bronze badges
answered 11 hours ago
Natalia Guerrero HernandezNatalia Guerrero Hernandez
936 bronze badges
answered 11 hours ago
Natalia Guerrero HernandezNatalia Guerrero Hernandez
936 bronze badges
answered 11 hours ago
Natalia Guerrero HernandezNatalia Guerrero Hernandez
936 bronze badges
936 bronze badges
2
The answer is always "test it", but I was wondering if there was some underlying theory behind when one may or may not apply it.
– A.com
10 hours ago
add a comment
|
2
The answer is always "test it", but I was wondering if there was some underlying theory behind when one may or may not apply it.
– A.com
10 hours ago
2
2
The answer is always "test it", but I was wondering if there was some underlying theory behind when one may or may not apply it.
– A.com
10 hours ago
The answer is always "test it", but I was wondering if there was some underlying theory behind when one may or may not apply it.
– A.com
10 hours ago
add a comment
|
I agree with Natalia that testing would be useful here. However, I feel like there's still a rule of thumb for your question. The main factor to consider here: What are you (is your company) aiming to achieve? You want to get potential users engaged in the website, which preferably leads them to using/buying your product.
With productivity software, this is difficult to achieve with screenshots since its purpose is to make a given work task more efficient (quicker, easier, more convenient etc.). The usage of colors and images is much less frequent than in fun and engaging B2C software.
Therefore, it might be adviseable to convey this message ("we make your work easier") with an illustration instead of actual screenshots.
(Note, that this is only true for the landing page, to shape a first impression, because First impressions matter. When it comes to feature descriptions, documentation, etc. real screenshots are invaluable)
answered 11 hours ago
QWERTZdenkerQWERTZdenker
1466 bronze badges
add a comment
|
I agree with Natalia that testing would be useful here. However, I feel like there's still a rule of thumb for your question. The main factor to consider here: What are you (is your company) aiming to achieve? You want to get potential users engaged in the website, which preferably leads them to using/buying your product.
With productivity software, this is difficult to achieve with screenshots since its purpose is to make a given work task more efficient (quicker, easier, more convenient etc.). The usage of colors and images is much less frequent than in fun and engaging B2C software.
Therefore, it might be adviseable to convey this message ("we make your work easier") with an illustration instead of actual screenshots.
(Note, that this is only true for the landing page, to shape a first impression, because First impressions matter. When it comes to feature descriptions, documentation, etc. real screenshots are invaluable)
answered 11 hours ago
QWERTZdenkerQWERTZdenker
1466 bronze badges
add a comment
|
I agree with Natalia that testing would be useful here. However, I feel like there's still a rule of thumb for your question. The main factor to consider here: What are you (is your company) aiming to achieve? You want to get potential users engaged in the website, which preferably leads them to using/buying your product.
With productivity software, this is difficult to achieve with screenshots since its purpose is to make a given work task more efficient (quicker, easier, more convenient etc.). The usage of colors and images is much less frequent than in fun and engaging B2C software.
Therefore, it might be adviseable to convey this message ("we make your work easier") with an illustration instead of actual screenshots.
(Note, that this is only true for the landing page, to shape a first impression, because First impressions matter. When it comes to feature descriptions, documentation, etc. real screenshots are invaluable)
answered 11 hours ago
QWERTZdenkerQWERTZdenker
1466 bronze badges
I agree with Natalia that testing would be useful here. However, I feel like there's still a rule of thumb for your question. The main factor to consider here: What are you (is your company) aiming to achieve? You want to get potential users engaged in the website, which preferably leads them to using/buying your product.
With productivity software, this is difficult to achieve with screenshots since its purpose is to make a given work task more efficient (quicker, easier, more convenient etc.). The usage of colors and images is much less frequent than in fun and engaging B2C software.
Therefore, it might be adviseable to convey this message ("we make your work easier") with an illustration instead of actual screenshots.
(Note, that this is only true for the landing page, to shape a first impression, because First impressions matter. When it comes to feature descriptions, documentation, etc. real screenshots are invaluable)
answered 11 hours ago
QWERTZdenkerQWERTZdenker
1466 bronze badges
answered 11 hours ago
QWERTZdenkerQWERTZdenker
1466 bronze badges
answered 11 hours ago
QWERTZdenkerQWERTZdenker
1466 bronze badges
answered 11 hours ago
QWERTZdenkerQWERTZdenker
1466 bronze badges
1466 bronze badges
add a comment
|
add a comment
|
A.com is a new contributor. Be nice, and check out our Code of Conduct.
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3
Just as an extra point of reference possibly counteracting your guess at the end. This Slack landing page uses product snippets instead of illustrations even though it can be as complicated as Airtable. My guess is the choice is all about branding and what you want your "message" to be.
– DasBeasto
10 hours ago